Collaboration Brief · Confidential

People & Parliament

Jan Vishwas Bill
& What It Means
For Citizens

MP Tejasvi Surya × CA Palak Rathi

Citizen questions. Direct answers. On camera.

01

The Concept

Palak Rathi creates content around public policies and government schemes. People & Parliament is an IP on her channel where she explains bills and parliamentary discussions in a simple, consumable, and unbiased manner.

900K+
Audience
1.25Cr+
Budget Session views

For the Jan Vishwas Bill:

Format: citizen questions → MP answers

02

Structure & Content Flow

Step 1 Audience Callout
  • Video story + broadcast message
  • Context: meeting the MP behind the bill
  • Audience submits questions
Step 2 Curation
  • Questions selected with a clear contextual and logical flow
  • Questions can be discussed and aligned together in advance
  • Any additional questions from your side can also be included
Step 3 Conversation Videos
Video 01
Bill & What Changed
  • What the bill is
  • What existed earlier vs what has changed
Video 02
The Process
  • How such bills are worked on and shaped
  • Committee process, decision-making
Video 03
Tough Questions
  • Direct audience questions
  • Focus on impact and criticism

03

Format

Walking conversation, natural setting
Shot on phone
Real audience questions shown on screen
Palak asks, MP answers

04

Output

3
Conversation videos
100–120 seconds each

All 3 videos posted in collaboration with MP Tejasvi Surya's Instagram handle.

05

Why This Works for the Member of Parliament

Direct communication of legislative workPositions the MP as the person directly explaining a bill he worked on
Approachable and open imageBuilds an image of being accessible and open to citizen questions
Relevance and credibilityGrounded in real audience questions — not a press brief or curated PR
Policy-engaged audienceReaches 900K+ people who actively follow policy and governance content
CA Palak Rathi
People & Parliament